The Story of ‘Jiggin’ the dream’
By Kjel

Posted: August 15, 2012

I would like to dedicate this week’s post to…well, us!  I would like to share a little about Kit’s Tackle and how it originated and where it has come.  The first thing I should say is that we would have never come this far without your support and belief in us and our products!!!  It has been an absolute dream come true to follow my father’s passion and keep the rods swinging.  He instilled his insane passion of the outdoors into me at a very young age (I’m talking 2 or 3 years old I was getting shoved under the console of the boat trolling for giant lake trout on Flathead Lake in the middle of frigid January).  Looking back I don’t think I ever really had a chance to say, “Dad, I would like to go to the water park today instead of sitting in the boat on Holter Lake for 12 hours in 104 degree heat fishing for walleye.”  Regardless of how you look at it, he created an absolute monster of a fishing fanatic.  My burning enthusiasm and drive for the love of fishing and the outdoors is as solid as it gets.  If I’m not on the water or in the woods physically, you can be sure that I am pitching jigs into a gorgeous rock pile mentally.  With this being said, I take the same attitude towards Kit’s Tackle (where I can be an outdoor maniac…indoors).

Since I graduated from the University of Montana with a business degree (or a master’s degree in Jigging the Big Blackfoot and Clarkfork Rivers), I have gone wild taking the business to the next level.  We have been very cautious in our growth model, focusing on incremental rather than exponential, so our bobber stays afloat.  This has allowed us to create the best products on the market and listen to what our customers want, so we can focus all are efforts on the angler and the future of fishing.  Kit’s Tackle is now in over twenty retail outlets in the northwest and the website is starting to get a lot of traction.  Being a small company, we have very little funding for advertising so word of mouth has been our saving grace.  With such a unique and quality product line that out fishes almost anything, word of mouth travels very fast.  Not to mention, Kit’s Tackle is run by a father and son team and kept as local as possible, giving back to our community as much as we can.  Although days at the paint booth can get very long, hearing testimonials from you makes it all worth it.  With less time on the water now, I rely heavily on feedback and other people’s experiences and stories.  This is what keeps it all rolling along and keeps me “Jiggin’ the Dream”

Here is an awesome article the Helena Independent Record wrote featuring Kit’s Tackle over the weekend that tells the rest of the father and son story of “Jiggin’ the Dream.”