Whether it’s holding beer, fresh game meat or a weeks supply of food for a hunting or fishing trip, a quality cooler makes a big difference. For a short while, it seemed like Yeti had the market cornered while selling roto molded coolers at a premium price. Since then, a few other companies have broken into the market, offering similar products at over half the price. RTIC is one of them. Check out the video and meet the founders of RTIC.
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